wtorek, października 23, 2012

Haru - Unforgettable day in Korea



"Haru – Unforgettable day in Korea" is a interesting mixture of genres. It’s a drama special, no doubt, but above all it’s a clever commercial, a promotional video of Korea with everything we might find attractive in the country. We can see action, breathtaking backgrounds, tradition and contemporary. Beautiful ladies and handsome guys, music bands, a tableful of Korean cuisine, fashionable shops and trendy jobs.

The plot is cut in small pieces, all of them connected somehow to one another. A scriptwriter (Chuno’s Lee Da-hae) writes her stories while travelling on the train. There, she meets a photographer (Kim Bum) and enchanted by him, she gets off to hang out in a beautiful old town. Taking a stroll, she tells him the story she would like to work on, of two lovers-assassins who keep their professions a secret from each other. Meanwhile,  her boyfriend, an actor (Tohoshinki’s leader Yunho) loses a ring while shooting some action scenes and dashes of to find a same replacement.

The story makes no sense and is only an excuse for all the eye-candy and product placement. Solely as a promotional material though it’s clever and funny. Being a little shorter it would be a great show to screen on international Expo. As a drama it's nothing more than a pretty package with no inside.

My point for this show

The show was actually produced by the Korean National Tourism Organization to honor the 2010 Visit Korea year available to the viewers through Haru website. I tried to compare this sort of national promotion with what we can meet in Japan. The most interesting examples for me are the "theme planes", airplanes painted with certain characters (like Pokemon) or idols (the Arashi plane). On international routes such a vehicle definitely catches one's eye. On a side note, the yearly Tokyo Drama Awards, that were announced just recently, are supposed to be granted to acts that could represent Japan on the international TV series market.

What are your thought about dramas are promotional videos? Share your thoughts with us.

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